How to use the Sunday theme Lead Magnet Funnel template

Video Instructions

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This funnel includes:

1. Sign up page

2. Confirmation page with tripwire (upsell)

5. Success/confirmation page

6. Lead magnet delivery workflow

7. Lead magnet tripwire (upsell) delivery workflow

What you need:

1. Lead magnet (and access url for it)

2. Sign up form

3. [Optional] tripwire product

4. Terms & conditions (there is a 10% discount on legal templates here)

5. Cookie banner with privacy policy

Prerequisits:

Set Up A Sign Up Form

Each lead magnet you offer will need its own form to ensure you are able to link it to the correct page and workflow.

Set up a tripwire product (optional)

If you plan to offer a tripwire on the confirmation page you should set up the product before working on your funnel pages. This will allow you to link the checkout on the tripwire page.

Fonts & Colours

#f3c1af

#c2d7da

#f7dec5

#f7f0eb

#000000

#fffff

Headline font: DM Serif Display Bold

Content font: Poppins Normal

Images are all from Pixabay. We'd recommend you replace with new images to personalise your template but have provided them here for you.

Frequently Asked Questions

I don't have a lead magnet yet, got any advice?

Yes! Check out these resources to help with this:

WTF is a tripwire?

Sometimes known as a one-time-offer, an upsell or a SLO (self-liquidating offer) a tripwire is a product you suggest to subscribers immediately after they have subscribed to your lead magnet.

What can I offer as an tripwire?

Honestly, anything your clients will be interested in! It could be as simple as a downloadable detailed guide or as hands-on as a done-for-you service. Upsells are something you'll likely carry out testing over time to determine what resonates most with your clients. You might like this training too ↓

What terms & conditions do I need?

We are not lawyers so we can't answer this ourselves other than to say you definitely need terms! We've partnered with legal experts to give you a discount on legal templates here.

What should be in my privacy policy?

See above... we are not lawyers, so we can't answer this ourselves other than to say you definitely need one! We've partnered with legal experts to give you a discount on templated policies here.

Where can I learn more about email marketing?

We have a bunch of resources in the member's portal, tap here to take a look.